Copitrak breaks China
Cost recovery market leader Copitrak Systems has expanded its international operations with the opening of a new office in Shanghai. The move comes in response to 18 months of increasing demand across China with growth conservatively estimated at 40% for the 2010-11 financial year. Shanghai will focus solely on the mainland, while the long-standing Hong Kong office will cover the rest of Asia and the Pacific Rim.
For managing director Nicholas Child, the development was a logical one. “Having been in Hong Kong for the past nine years, we’ve been able to take advantage of the opening up of the Chinese market but we’ve reached a tipping point now that says we have to service it with a dedicated team and country presence.
There is simply huge potential to be tapped and with our fully Unicode compliant system, we’re seeing interest not just from international law firms coming into the region but more importantly, from the Chinese law firms themselves. But to succeed there we know we have to respect the country and the culture; that means a local office, with local people, local support, a native ‘on the ground’ resource that fully understands the commercial environment and client mindset.”
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